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Audience Marketing Manager

Department: Marketing/Circulation

Ripple Effect Digital Marketing, a Great Lakes Publishing company, is looking for an Audience Marketing Manager. Our Ripple Effect team helps local businesses navigate the fast-paced, ever-changing digital landscape with cutting edge tactics built on serving customers while maintaining their authentic identity.  

Ripple Effect also acts as the in-house agency for Great Lakes Publishing’s magazine brands: Cleveland Magazine, Ohio Magazine and Lake Erie Living.   This newly created position offers the best of both worlds for the right candidate: the chance to work with well-established and trusted brands and be part of an incredible digital growth opportunity.  

Responsibilities:

Audience Marketing

  • Employ traditional and digital marketing tactics to grow the quality and quantity of key audiences: print subscribers, website visitors, email newsletter subscribers, social media followers and event attendees. Current tactics include: renewal letters and email reminders; direct mail, email, social media, contests/giveaways and events.
  • Work with CM and OM editorial teams to ensure consistency in branding and messaging
  • Manage annual marketing budget
  • Provide reports to leadership team on audience size and trends
  • Provide analysis of cost per acquisition for marketing tactics
  • Evaluate and recommend new marketing opportunities and 3rd party providers

 

Content optimization

  • Be an active participant within OM and CM editorial teams to provide analytics, insights and trends to help grow traffic, followers
  • Contribute ideas in the weekly editorial meetings

 

Fulfillment

  • Manage and oversee audience CRMs
  • Provide lists of active subscribers to printer each month
  • Manage the subscriber renewal and invoice process
  • Manage digital subscription vendor relationships
  • Manage 3rd party subscription agency relationships
  • Manage email subscriber lists
  • Manage website advertising inventory and reporting

Qualifications:

  • 3-5 years of experience in marketing, advertising, public relations or business
  • An independent self-starter who can take charge and also work well within a team
  • Must work well in a deadline-driven environment
  • Strong organizational skills, attention to detail and ability to handle multiple projects and priorities

Contact Information

Send cover letter, resume and salary requirements to:   AMMjob@rippleeffectweb.com           

No phone calls and no employment agencies.